On the Rocks was born in the summer of 2024, sparked by our founder’s frustration with flimsy fast-fashion bikinis that barely made it through a single season. She was over the cheap fabrics, throwaway trends, and prints that felt outdated by August. What she craved was something different—swimwear that felt intentional, made to last, with bold but timeless style and curated in every detail. So she made it herself.
Our Mission
Our mission is to create the bikini you reach for every summer—the one that never goes out of style, never lets you down, and always makes you feel your best.
Production
At On the Rocks, we care about how things are made. That’s why every bikini is produced ethically in Italy using recycled materials. We keep production small and intentional, so every piece gets the attention it deserves.
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